Michael Rogers, of Small Business Weekly through the Small Business Association of Michigan, talks with Joe Bamberger, managing partner of Emerge, named this year to the list of Michigan 50 Companies to Watch. They help businesses retain talent by understanding what the next generation (Gen Z and Gen Alpha) wants in a workplace. Bamberger says the key is creating an environment where employees feel they are constantly developing professionally and making a meaningful contribution, which increases their likelihood of staying with a company. “It’s a matter of growth, it’s a matter of creating impact, right? And so if you can create an environment where your employees are consistently learning and growing and receiving more and varied opportunities, and that you’re connecting them with a bigger mission or impact that they’re able to achieve, that leads to a lot of retention,” he says.